Rihanna starts engine with PUMA
4TH. TIME COLLAB FOR RIHANNA AND PUMA
The sports brand PUMA and the creative director of FENTY, Rihanna, raise the temperature in the next spring-summer season ’18 with the presentation of their fourth joint collaboration. A new collection in which two different worlds collide: the beach chic style and the engine. With a groundbreaking attitude and badass, the new collection FENTY PUMA by Rihanna is a vibrant and unexpected mix of haute couture, extreme sports and beachwear. The monkeys characteristic of the motor world are mixed with the most exquisite lingerie. The unisex and oversize garments are complemented by tight and sexy swimsuits. A collection of clothes, footwear and accessories that gives off a summer feeling with reckless details and neon color.
True to the DNA of FENTY PUMA by Rihanna, Rihanna continues to play with fluid silhouettes and large shapes combined with a very sexy style. The favorites of the collection are reinvented with new fabrics and colors appropriate for this season. The classic Track Suit is updated with a touch inspired by surf and includes neon elastic strips and super-lightweight rubber-coated leather-like materials. Its emblematic leggings have been redesigned with details of side openings and new colors. In addition, some of the best-selling pieces, such as Crew Neck long-sleeved shirts and sweatshirts, include prints never seen before in Rihanna, such as tricolor pieces and chessboard overlays.
For the first time, the collection presents a Swimwear line with bikinis and mono-kinis that adapt to all kinds of curves and are ideal for the street, the pool or the sea. The swimsuits combine well with the summerwear of the collection, such as Terry Toweling hoodies, oversized sweatshirts, basketball shorts and booties. The neon touches, the wet effect finishes, the neoprene details and the rubber patches are a nod to the culture of surfing and water sports.
On the other hand, Rihanna pays tribute to the history of PUMA in the world of motorsport with the transformation of race monkeys in street-ready looks coated with technological materials such as leather, nylon and breathable tights. With these technical race overalls and the driving pants with prints that remind of the checkered flag, the sports stickers and the aesthetics of the motor sports teams, this collection goes from the motto “forever faster” to “forever fashion”.
The mythical Creeper shoes are renewed with materials such as neoprene and translucent soles that defy gravity, as well as the incorporation of elastic cords. The heeled sandals with ankle straps and elastic lace shoes have the PUMA logo on the heel. And what would a Spring / Summer collection be without the legendary FENTY flip-flops? This time, designed as a slip-on espadrille and combined with leather and neoprene. The Deep Forest Green, Triple Black and Golden Beige boots stand out with their characteristic socks, elastic laces and a flexible suede upper.
The accessories part of the collection includes super oversize backpacks, rugby ball bags and chokers, all with a clear FentyxPUMA seal. In addition, summer visors, classic baseball caps and rubber-coated clips are also included. The exclusive Scuba Duffle, a selection of backpacks and a giant Bum Bag complete the accessories of the season.
The first release of the new FENTY PUMA by RIHANNA SS’18 collection will be available from March 15. In May and June there will be new releases.